Bachelor of Science in Digital Marketing

MACU’s online Bachelor of Science in Digital Marketing program equips students with the specialized skills and broad business knowledge necessary for success in the fast-evolving digital marketing landscape. The learning experience includes: 

• The development of skills in search engine optimization (SEO), search engine marketing (SEM), data analytics, market analysis, social media management, and marketing automation to help students stay ahead in the digital marketing domain
• Gaining a foundational understanding of market economics, consumer behavior, accounting, and business finance to enhance strategic decision-making
• Coursework designed to prepare students for certifications in Google Ads, Bing Ads, Meta Ads Manager, Marketo, Salesforce, and Google Analytics, making them highly competitive in the job market